Best time to buy phones

Best time to buy Phones: what our data shows

• 24% of the phones products we have recorded on 3 or more days changed price at least once since we started tracking them.
• 86% are at (or level with) the lowest price we have recorded for them right now.
• 10% are more than 3% below the highest price we recorded, by 10% on average.
• Of the products showing a retailer “was” price, 50% show a was-price higher than anything we have recorded (among those recorded on 3+ days). Our records only go back to 13 Oct 2026, so this is not proof the was-price is false.

General UK retail calendar (not our data): New flagship phones usually launch in autumn (Apple) and early in the year (Samsung), after which older models are often reduced.

Figures recalculated at every build from our own daily records up to 26 Oct 2026. Short histories can't show seasonal patterns yet; we'll add them as our records grow. The practical rule: check the price history before you buy, whatever the date.